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Wednesday, November 20, 2013

"Thank You For Not Smoking"


Are Ecigs really good?  To me, yes.
I personally think Ecigs are healthier smoking cessation devices, based on my experience.
It's been almost 2 months since I switched to Ecigs from regular cigarettes.
I would say quitting smoking was easy because of using Ecigs, although I was a heavy smoker for almost a decade.
It is cool that we can virtually smoke Ecigs anywhere in Boston.
Ecig companies can promote their products as a cool image, using sexy girls, unlike regular cigarettes.
However, Ecigs are often perceived controversially.
Our society is conservative when it comes to embracing Ecigs and regulating the advertisement of Ecigs.


Ads for E-Lites electronic cigarettes has been banned for not making it clear that the product contains nicotine and uses a baby to promote the smoking-related product.
British American Tobacco apologized for running a promotion of their Ecigs in an iPad game targeting kids.

There is no doubt that Ecigs should be separated from kids.
It still contains nicotine, and can be a way of disguising other drug use.
Study shows that teens smoke less cigarettes, while smoking Ecigs more.
Therefore, it is reasonably concluded that the regulation on Ecig ads will be more strict in the future, as well as its usage.
Now, Ecig companies have limited chances to position themselves as a cool and healthy brand image.






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